Blizzard China responded to NetEase's first-instance victory report: It is not true and has not yet entered the substantive trial stage
NetEase has partnered with Blizzard to bring World of Warcraft back to China. It is reported that since the announcement of the compound in April, NetEase and Blizzard are working closely to bring Blizzard games back to domestic players one after another. After a lapse of four months, the two sides joined hands on August 27 to successfully introduce the latest expansion of "World of Warcraft", "Battle of the Center of the Earth", into the national server at the same time as the world.
Next, the daily operation of Blizzard Games National Service will be handed over to the NetEase Interactive Entertainment Operation Center in Guangzhou, while NetEase's Thunder Fire Studio will be responsible for marketing. In addition, according to the information of China Judgment Document Network, the contract dispute ruling date shown by the network is July 17, 2023.
The cooperation between NetEase and Blizzard once again highlights the importance of both parties to the domestic game market. NetEase, as a giant in the domestic game industry, has rich operational experience and a large client base. Blizzard is a world-renowned game development company, and its "World of Warcraft" and other games enjoy high popularity and popularity in China. The combination of the two parties is believed to bring more high-quality game experiences to domestic players.